In the 1970s, the chain went international, opening stores in Japan, Saudi Arabia, South Korea, and Australia. Baskin-Robbins was owned by its founders until it was acquired in 1967 (just before Burt Baskin's death) by United Fruit. The name succeeded The Baskin-Robbins Partnership and was eventually changed back to Baskin-Robbins, Inc. in Glendale in March 1953.īetween 19, the corporate firm was known as Huntington Ice Cream Company. The first store that adopted the new 31 looks was 804 North Glendale Ave. In 1953, Baskin-Robbins hired Carson-Roberts Advertising who recommended the adoption of the number 31 as well as the pink (cherry) and brown (chocolate) polka dots and typeface that were reminiscent of the circus. Baskin and Robbins decided to start selling the stores to the managers. In 1949, the company's production facility opened in Burbank. The first franchise was executed on May 20, 1948, for the store at 1130 South Adams in Glendale (Store #1). Original logo used from 1953 to 1980īy 1948, Baskin and Robbins had opened six stores. Snowbird Ice Cream offered 21 flavors when they merged the number of flavors was expanded to 31. In 1948, they decided to combine their companies and call it Baskin-Robbins. Irv Robbins managed an ice cream counter in his father's store as a teenager and in 1945 used $6,000 to open Snowbird Ice Cream in California. Burt Baskin learned about ice cream while he was in the military during World War II and opened Burton's Ice Cream Shop in California in 1946. History īaskin-Robbins was founded in 1945 by American brothers-in-law Burt Baskin and Irv Robbins from the merging of their respective ice cream parlors, in Glendale, California. The company has been based in Canton, Massachusetts, since 2004 after moving from Randolph, Massachusetts. The company has introduced more than 1,300 flavors since 1945, including the 2019 addition of vegan and non- dairy flavors. The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. Its current headquarters are in Canton, Massachusetts and shared with sibling brand Dunkin Donuts, It is the world's largest chain of ice cream specialty stores, with more than 8,000 locations. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California. Baskin-Robbins is an American multinational chain of ice cream and cake speciality shops owned by Inspire Brands.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |